To help you easily understand different marketing terms and definitions, I have put together the below list for your referrals.
C
Clickthrough rate (CTR)
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown.
Content marketing
A marketing process of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.
Content strategy
A higher-level plan that uses content creation and deployment to support business goals.
I
Influencer marketing
A type of social media marketing that involves brand endorsements or collaborations to market products or services.
Infographic
A visual graphic with minimal text to quickly and clearly show or explain information.
L
Long tail keyword
Terms made from three to five words that people use to search for specific information.
S
SEO (Search engine optimization)
A marketing technique to optimize the quality of your website website, so search engines such as Google are more likely to show your business in users’ search results and bring more free traffic to your website.
SERP (Search engine result pages)
The pages that Google or other search engines show after a user input a question or query.
